The chemistry in your wardrobe
Press Release

From fibre to finish, modern fashion is powered by chemistry – and sustainable innovation like Worn Again’s recycling technology is just the next step in the journey.
Every time you pull on your favourite T-shirt or check the care label on your jeans, you’re dipping your toes into the world of chemistry. We don’t often think of fashion as scientific, but behind every colour, crease, stretch and stitch is a cascade of chemical processes. In fact, the garments we wear every day are incredible feats of material science and engineering.
As soft as they might feel, textiles are built on a hard foundation of molecules, reactions, and finely tuned industrial chemistry. Fashion isn’t just a story of catwalks and boutiques, but also chemistry labs, factory floors, and cutting-edge innovations.
It might surprise you to learn that chemical recycling – like the textile-to-textile process developed by Worn Again Technologies – is not an outlier, but a natural extension of how clothes are already made. To understand why, we need to look a little closer at the journey a piece of clothing takes from molecule to wardrobe.
The birth of a fabric
Let’s start at the very beginning: the fibre. Whether natural, synthetic, or a blend of both, every textile begins its life as a molecular structure.
Cotton, for example, is made of cellulose – a natural polymer found in the cell walls of plants. Its softness and breathability make it a staple of casual wear. To prepare raw cotton for textile use, it undergoes a series of treatments: scouring, bleaching, and sometimes mercerising – a chemical treatment with sodium hydroxide that strengthens fibres and improves dye uptake.
Polyester, by contrast, is a synthetic polymer, typically created by reacting ethylene glycol with terephthalic acid in a process known as polymerisation. This reaction forms long chains of repeating units – creating a strong, flexible fibre that resists shrinking and dries quickly. It’s lightweight, durable, and versatile, which is why it’s used in everything from sportswear to upholstery.
Often, these two materials are blended to make polycotton – combining cotton’s comfort with polyester’s durability. But while blending improves garment performance, it has historically complicated recycling. Once the fibres are mixed, they can’t easily be separated using traditional methods. That’s one of the main reasons so many clothes currently end up in landfill.
Dyeing and finishing
Once spun into yarn and woven into fabric, clothes undergo a colourful transformation. Dyeing is a complex chemical process that requires precise control to ensure dyes penetrate and bind to fibres. The type of fibre, pH of the dye bath, temperature, and auxiliary chemicals all influence the final result.
Natural fibres like cotton are usually dyed using reactive or direct dyes, which chemically bond to cellulose. Polyester, on the other hand, requires disperse dyes that can penetrate its hydrophobic structure under high heat and pressure. Achieving bright, long-lasting colours on blended fabrics means using careful combinations of these methods.
Beyond colour, fabrics are finished with treatments that affect texture, performance, and longevity. Anti-wrinkle agents often rely on crosslinking chemicals like formaldehyde resins, which bond fibres together to prevent creasing. Water- and stain-resistant finishes typically use fluorocarbon or silicone-based compounds, applied in thin layers to coat the fabric.
Other finishes include flame retardants for safety, anti-bacterial coatings for sportswear, and softeners for comfort. These aren’t just optional extras either – they’re a key part of how modern textiles function. All are made possible by targeted, engineered chemistry.
Performance enhancing chemistry
From stretch leggings to waterproof jackets, performance clothing is defined by its chemistry. Elastane fibres, (commonly known by brand names like Lycra or Spandex) provide stretch through their coiled polymer chains, which can extend and return to shape repeatedly without damage.
Waterproof and breathable fabrics are even more chemically sophisticated. Technologies like Gore-Tex use microporous membranes made from expanded PTFE (polytetrafluoroethylene), which have pores small enough to block water droplets but large enough to allow water vapour to escape. Hydrophilic coatings, another method, absorb moisture and move it across the fabric surface by diffusion.
Even basics like colour fastness, anti-pilling treatments, and UV protection rely on tailored chemical strategies. Chemical bonding agents help dyes stay fast after repeated washes. Enzyme washes remove fuzz and prevent pilling. UV-absorbing finishes protect both fabric and skin.
Whether we notice it or not, science ensures that our clothes keep looking good, feeling comfortable, and working hard across a wide range of environments and uses.
Giving new life to old textiles with Worn Again
So, what happens when these garments reach the end of their life?
For blended textiles like polycotton, recycling has previously been a dead end. The mixture of natural and synthetic fibres defeats most recycling technologies, which are designed to process either one or the other.
But Worn Again Technologies is changing that. Using a proprietary chemical recycling process, Worn Again can separate and purify both the polyester and cellulose from polycotton fabrics. Through solvent systems and precision filtration, each component is extracted and refined to a high purity.
The result? High-quality raw materials that can be reintroduced into the textile supply chain as if they were virgin materials – but without the environmental cost of extracting or growing them anew. This means fewer fossil fuels, less water usage, and a genuine step towards a circular economy.
This is – if you’ll forgive the pun – chemistry as a solution – clean, efficient, and circular.
Chemistry, reimagined
There can be a tendency to view chemistry with suspicion, especially in the sustainability space. People associate it with pollution, toxins, and unnatural materials. But the truth is, the clothes we wear every day are the result of chemical innovation – from fibre creation to finishing treatments.
Without chemistry, we wouldn’t have sportswear that stays dry, jackets that block wind, or even socks that don’t lose their shape. Fashion has always been a product of scientific progress. And now, it can also be a platform for environmental progress.
Worn Again’s technology doesn’t disrupt this process. It completes it. By closing the loop on blended fabrics, it offers a smarter, science-backed future for fashion – one where materials retain their value, and waste is no longer the end of the story.
And that’s something we can all feel good about wearing.
