We are glad to announce we have become a partner in Canopy Planet Next Generation Solutions campaign, supporting the protection of ancient and endangered forests as part of our commitment towards enabling a circular economy.

By recapturing cellulose pulp from polycotton-cellulose blended end of use textiles with our regenerative recycling technology, we can provide new raw materials to the textile supply chain which will no longer have to depend on virgin resources, thereby reducing the pressure that forests and woodlands face.

We are very proud to be working alongside an NGO that dedicates itself to protecting vast areas of our natural world that are under threat from increased global market demand.

We look forward to contributing and teaming up with other organisations to achieve a common goal of offering alternative feedstocks, propelling next-generation, circular cellulose production for textiles as we scale up our technology.

Learn more about Next Generation Solutions and check out our policy here for more information on how we are getting involved.

About Canopy

Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy has collaborated with more than 750 companies to develop innovative solutions and make their supply chains more sustainable to help protect our world’s remaining Ancient and Endangered Forests. Canopy’s brand partners include H&M, Penguin Random House, Scholastic, Stella McCartney, Target, TC Transcontinental, The Globe and Mail, The Guardian Media Group, UNIQLO/Fast Retailing, Zara/Inditex and many other well-known brands and giants in their sectors.

Canopy’s forest conservation work focuses on the influential relationship between large corporate purchasers and the mills that supply them with pulp, print grade paper, paper packaging and Man Made Cellulosic Fibres (MMCF). In helping major purchasers develop and implement forest conservation policies we leverage forest protection in key regions, improve forestry practices and develop the market that draws Next Generation alternatives into production.

Canopy is funded by philanthropic foundations and individual donors who share our passion for the planet.